Michael D’hulst, CEO and co-founder of Supertri, joins Thom Richmond and Ryan Dell for the latest episode of California Triathlon Soup.
Michael discusses Supertri’s evolution from a professional racing-focused organization to a mass-participation brand and why attracting first-time triathletes has become a major part of its strategy.
The conversation explores the growth of fast-course racing, Supertri’s approach compared with Ironman, the PTO and World Triathlon, and the continued growth of events like the Chicago Triathlon.
Michael also shares what’s next for Supertri, including new race formats and expansion plans, while offering an inside look at the challenges of producing major-city triathlons.