Connecting with a community through social media….
I live on a college campus and am fortunate enough to coach the club triathlon team. For the students, it is less about the swim, bike and run and more about having a place to hang your hat and feel included. Every August, when the students return to campus, I ask about the latest and greatest tech or entertainment trend. Instagram, SnapChat, YouTube & TikTok are the go-to platforms. This year the shiny new thing was BeReal. A sure fire way to get the record to scratch is for a fifty- three year- old dude to ask if someone is on BeReal. When folks my age discover such things, the tech might not be dead- but it is well on the way.
Last year, Cal Tri Events athletes averaged 32 years old, ranging from 7 to 81. There is no “one size fits all” social media strategy. As an example, Sarah, one of our octogenerian athletes, uses LinkedIn to keep up with work colleagues and recently started using Instagram. Her husband doesn’t use social media at all. I envy him.
Below is the ever-changing list of ways that we try to engage with our community. With the exception of email, which we attempt to use sparingly, everything is opt-in and each social media channel is approached differently. We hope you find one that connects you more closely to the Cal Tri Events community. For ease of use, athletes can always find links to these pages at the top of the California Triathlon website.
- Custom Race Page (Culpeper As An Example). Each race has a custom race page. 99% of race questions are answered here. The official schedule, course maps & FAQ
- Facebook. Each event is listed on FB. We plan on using FB less in 2023 because our community is using it less.
- Flickr. This is the place to find race photos. They are typically uploaded Tuesday following a race. 14 million views since 2017.
- Instagram. Enjoy race photos and updates.
- Tik Tok. Get Cal Tri Events updates on TikTok. New in 2023 so be gentle!
- Twitter. Grab your popcorn. 2023 is going to be a bumpy ride.
- Website. The best resource for all things Cal Tri Events.
- YouTube. Highlights include new episodes of California Triathlon Soup.