California Triathlon has partnered with Wattie Ink., a global leader in high-performance endurance sports apparel, to outfit 5,000 California Triathlon members and the participants in the Cal Tri Events Race Series. Cal Tri Events recently expanded to become the U.S.’s largest national short-course triathlon series covering the Top 20 U.S. markets.
Wattie Ink. will supply the official California Triathlon race suits and custom branded triathlon apparel through the end of 2022. The deal also includes consumer merchandise offerings available to buy at each California Triathlon event in the series.
The partnership was created in service of California Triathlon’s mission to make triathlon safe, affordable and accessible. And it will be a significant platform for Wattie Ink. to extend its MAKE YOUR STATEMENT ethos to new and aspiring triathletes alike. Designed and created in consultation with world class triathletes, endurance athletes and industry experts, Wattie Ink. is a natural fit for California Triathlon. The endurance gear company is a leader in triathlon apparel and one of the most exciting performance brands on the planet, producing its innovations in California. Having California Triathlon athletes in the best gear on the planet will add an exciting dynamic to the sport in the years to come.
“It’s very exciting to have Wattie Ink. partnering with us as our Official Apparel Partner; this brand’s DNA is in triathlon and its ethos is so perfectly in tune with our values and desire to excite and inspire triathletes and soon-to-be triathletes to reach, grow and achieve. Triathlon is truly addicting and enriching for athlete. We see this at our events throughout the season and we think Wattie Ink.’s presence only bolsters this sensation,” said Thom Richmond, California Triathlon’s Founder.
Founded 10 years ago by world class triathlete and cyclist, Heather Jackson, and Sean Watkins, Wattie Ink. was created by athletes for athletes with the mission to inspire and amplify personal expression as athletes make their statements in the world through racing. As a result, Wattie Ink. has a loud presence in the sport. World Class athletes like Rachel McBride, Joe Gambles, Sarah Piampiano, Andy Potts, Jen Annett, Amy VanTassel, Chris Bagg, Josh Amberger, Cody Beals, and Sam Appleton have all chosen to train and make their statements in Wattie Ink.’s gear, which features the most innovative fabric and technology to enhance the performance of both professional and amateur athletes alike.
“We’re stoked to be the Official Apparel Partner of California Triathlon. Their organization inspires a legion of global athletes and offers them incredible venues to make their statements, so it’s fitting that Wattie Ink. — a leading triathlon brand with a global reputation for creating excitement in the sport — will be engaged to outfit and inspire these athletes. We have a powerful presence in triathlon and we’re looking forward to sharing our leading innovative endurance and apparel gear with California Triathlon athletes,” said Sean Watkins, Wattie Ink. Founder.
About California Triathlon:
California Triathlon is a 501(c)(3) charity that provides a premium no-fee membership to over 5,000 athletes worldwide. Our mission is to make the sport of triathlon affordable, accessible and sustainable by providing the resources, coaching and support needed for athletes to accomplish their goals. You can learn more at https://www.californiatriathlon.org.
About Wattie Ink.:
At Wattie Ink. we believe in your personal(ity) freedom, the liberty to Make Your Statement. We exist to amplify and celebrate the expression of your personality in and out of our gear. We believe in huge goals and life-changing ambitions and having the guts to pursue them freely, as endurance athletes and human beings. To learn more about us, please visit us at https://www.wattieink.com.